What is SEO and Why It’s Important?
Introduction With billions of searches conducted every day, it has become imperative for businesses, website owners, and content creators to have a strong online presence in the digital age. Search Engine Optimization (SEO) is the deliberate act of improving a website’s placement in search engine results pages (SERPs). Natural traffic to a website increases through higher rankings on search engines like Google, Bing, and Yahoo by optimizing website content, structure, and user experience. But why does SEO matter? This chapter will cover the fundamentals of SEO, why it matters, and what role it plays in the success of digital marketing. Understanding SEO SEO consists of methods and best practices that aim to rank a website higher in organic (non-paid) search engine results. SEO focuses on making a site more relevant and authoritative, by catering to the needs of search engines and users alike. There are three primary types of SEO: On-Page SEO On-page SEO is the process of opt...